College of Business & Public Affairs

Contact Info
Office: 312B Anderson Hall
West Chester, PA 19383
Phone (610) 436-2304

Learning Goals

The goals of the department are to provide students with the ability to:

  • identify and apply individual customer and marketing needs to a marketing situation.
  • develop an understanding of the ethical concerns on marketing decisions.
  • use appropriate business tools and processes to develop, analyze and communicate information.
  • develop an awareness of the impact of global diversity on marketing decisions.
  • effectively communicate information of a business nature through written presentations.
  • effectively communicate information of a business nature and engage audiences (small and large) through oral presentations.
  • effectively interact with others as part of a team.
  • possess the requisite knowledge and tool sets of the marketing discipline.
  • appropriately be able to acquire and evaluate information to solve a marketing problem.