Bachelor of Arts in Media and Culture (B.A.)

Launch Your Career with West Chester University's Degree in Media and Culture

Do you spend hours checking out content and posting your own to social media? Maybe you thrive on following the news cycle or the latest social media trends? Then a career in media with a Bachelor of Arts in Media and Culture at West Chester University might be right for you!

Our B.A. degree program in Media and Culture will help you develop your expertise in the latest media technologies and software, including specialized skills like media performance, production, strategic messaging, research, and analysis. You will stand apart from the competition thanks to dynamic hands-on coursework, internships, and practicum opportunities offered by our program.

Tracks in the Media and Culture Major

Production

The media production concentration focuses on production and performance in various media environments, such as TV, radio, film, and online content. Courses include topics like web design, video production, communication on television and radio, and the Philadelphia Media Experience.

Strategic Communications

The strategic communications concentration integrates marketing and communications courses to reach the right audience at the right time. Courses cover topics including search engine optimization, strategic social media, media audiences, and content strategy.

Cultural Communications

This concentration builds expertise in changing media industries and technology, as well as intercultural competence needed to operate successfully in media organizations. You’ll learn skills through courses covering culture and organizations, games culture and theory, mass media & protest, and intercultural communication training.

Benefits of Earning Your Degree in Media and Culture Studies at WCU

Faculty Experts

Our faculty are experts in the field of media and culture studies. Many of them have worked in the industry and can share their firsthand knowledge with you. Faculty also serve as advisors who are an integral part of your student success team, creating a truly personalized experience.

Hands-On Experience

You will gain hands-on experience through internship and practicum courses, as well as the opportunity to attend conferences as an attendee or presenter.

You will also learn to lead through participation in our student clubs and organizations including:

• The Forensic Team (speech and debate)
• WCUR (West Chester University Radio)
• WCU Studios
• Students in Communication
• Public Relations Student Society of America (PRSSA)
• Lambda Pi Eta (Communications Honor Society)
• National Association of Black Journalists
• The Quad (WCU Newspaper)

Specialization

You will gain specialized skills through your choice of concentrations in media production, strategic communications, or culture communications.

What Can You Do with a Degree in Media and Culture?

The Bureau of Labor Statistics anticipates that the field of media and communications will grow by about 3% growth rate through 2032.Our media and culture program was built with industry needs in mind and will help you stand apart from the crowd in a competitive job market.

Our graduates are prepared to enter a wide range of fields in the global workforce including media production, broadcasting, advertising, strategic communication, social media and public relations, international media, diversity training and development, and others.

Specific careers in media and culture studies include:

• Account executive
• Content creator
• Digital marketer
• Director
• Editor
• Journalist
• Media analyst or researcher
• Media buyer
• Producer
• Public relations specialist
• Social media manager
• Writer

Where are our graduates?

What Will You Study as a Media and Culture Studies Student?

In our media and culture studies program, you will develop specialized expertise and skills in media-related fields, be able to create and deploy content for a variety of media technologies and think critically about the intersections of media and diverse cultural contexts.

Upon completion of the degree in media and culture, you will have a versatile skillset and a professional portfolio of your work built through your courses, internships, and practical experiences.