Minor in Media and Culture
Program Description
The Undergraduate Minor in Media and Culture (MDC) is an 18-credit (6-course) program for undergraduate students who want to develop specialized expertise and skills in media-related fields, think critically about the intersections of media and diverse cultural contexts, and understand the value of intercultural perspectives in communication. As such, the core of this program introduces students to an extensive range of media technologies, hands-on learning, and principles of intercultural communication.
Beyond the core, the program offers three concentrations:
- Media Production - focuses on production and performance in various media environments, such as TV, radio, film, and online content.
- Strategic Communication - integrates advertising, marketing, and public relations in digital contexts.
- Media and Culture - focuses on diverse perspectives about changing industries, technologies, and cultures
Requirements and Courses
Lower level core (6 credits)
All MDC students complete two required core courses:
MDC 250: Intercultural Communication
This course introduces the students to key technologies used in producing digital messages, as well as professional standards applied in using these technologies. As part of the course, students will also develop basic, practical skills in using current media technology applications.
Lower level elective (3 credits)
Students select one of the following lower level electives:
MDC 252: Writing for Broadcast and Public Relations
This course explores connections between media technologies and culture by examining basic theoretical arguments in media studies today. Students will examine key theoretical approaches to understanding the influence of media in contemporary culture. By semester’s end, students will be able to understand, apply, and contribute to research in the field of media studies. This knowledge will aid in the process of becoming responsible media producers and critical media consumers in today’s digital world.
MDC 255: Mass Communication Research Methods or COM 211: Communication Literacy and Inquiry (Only take one of these classes, the are equivalent for major or minor.)
Upper level electives (9 credits)
Students must complete two additional 300- or 400-level courses and one additional course at any level from the ones listed in the course catalog.
How to Declare a Media and Culture Minor
To declare an MDC minor, submit a request through the Change/Update/Add Plan Request form in RamPortal. For a complete overview, refer to the Update Your Program of Study guide.
Program Contacts
Department Chair: Dr. L. Meghan Mahoney
Email: ComMediaChair@wcupa.edu
Phone: 610-436-2500
Department Secretary: Marisol Padilla
Email: Mpadilla@wcupa.edu
Meet Our Faculty
Our faculty are accomplished experts in various communication specialties. In addition to teaching and research, many are actively involved in communication industries. Meet our faculty.