Welcome to Marketing@wcu
Do you have passion in creating powerful messages and making impact in the business world? Join marketing@WCU to prepare an exciting marketing career.
Marketing is Amazing
Marketing is the wellspring of business and social activities that lead to business
growth and the improvement of consumers’ lives. At West Chester University, marketing
students constantly advance personal skills to market products and services across
industries, and get ready to make an impact in today’s fast-forwarding business world.
The Department of Marketing has become a community hub for visionary, innovative,
and entrepreneurial marketing leaders by taking an empathetic perspective of industry
collaboration, and distinguishing our curriculum from others. We offer our students
a variety of fields to step into, with concentrations in:
· Digital marketing
· Product development and innovation
· Sales and account management
· Sports and wellness marketing
· Fashion marketing
· Business analytics and consulting
Amazing is Happening
The Department of Marketing has gained academic prominence through its industry-focused
courses and experiential learning programs taught by a dedicated faculty team. Student
success is witnessed by a steady job placement of 95% or higher in the past 5 years.
Amazing opportunities are constantly happening:
· Internship programs and collaborative projects with leading companies
· Leadership roles in student business ventures
· Student business consulting experience locally and abroad
· National competition teams and international delegations
· Mentorship from Marketing Leadership Council executives
· Opportunities from WCU’s Career Development Center and our partnership with
over 1,000 employers
The prospect for visionary, innovative, and entrepreneurial marketing leaders has
never been stronger. With a degree from marketing@WCU, you will be armed with the
latest skills and emerging experience to succeed in your exciting marketing career.
